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The Bollywood Hungama OTT India Fest 2024 and India Entertainment Awards kicked off with a bang on October 3 at the Taj Lands End in Mumbai. The inaugural day featured several insightful panel discussions with prominent figures from the Indian OTT industry. The second day on October 4 commenced with the first panel featuring Kubbra Sait, Isha Talwar and Maanvi Gagroo. During the panel, the celebrities talked about the advertisements on sports channels and how product placements have seeped into streaming platforms too.
Bollywood Hungama OTT India Fest 2024: Kubbra Sait explains the “six and climax” effect as she talks about ads in sports vs streaming: “Audience can’t miss a six, but what if you miss out on the climax and thrill?”
Giving an example of how people don’t pause sports channels even during advertisements because what if someone missed a crucial point in the game. However, the same can’t be applied to the streaming platform as one can pause even during the climax of a project. Kubbra Sait said, “That person knows that they can’t miss a six. However, [in case of a streaming project], what if you miss out on the climax and thrill of it? The disengagement towards the content. So, don’t pause. Now, I will enslave you.” To which, Maanvi agreed because one tends to sit out to binge anyway while talking about when advertisements become a part of the narrative.
The Bollywood Hungama OTT India Fest and India Entertainment Awards, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, is to be held on the 3rd & 4th of October 2024 at Taj Lands End, Mumbai. Presented by TVS Jupiter, co-powered by Fujifilm Instax, Fima, Carlo Frattini, powered by Valvoline, alongside dating partner aisle, Stylish time partner Helios, comfort partner Frido, grooming partner Ikonic, and Lahori Zeera & Smoor, Radio partner Radio City, and celebration partner Heineken Silver.
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