AC Milan has embarked on a transformative partnership with Pure Storage to significantly upgrade its digital and data management capabilities, impacting both fan engagement and player performance. This collaboration is enhancing the club’s digital outreach and enabling data-driven insights, particularly through the integration of artificial intelligence (AI) for sports analytics and improved fan content delivery.
Through Pure Storage’s platform, AC Milan has managed to increase the speed of its media content production tenfold. This upgrade allows the club’s Media House to share high-definition video content seamlessly, reaching AC Milan’s extensive global fanbase across various digital platforms. Pure Storage’s technology not only improves content delivery speed but also enhances data resilience with sophisticated security measures, including features like ActiveDR and SafeMode Snapshots, which protect data integrity in the event of cyber threats. These advanced storage solutions ensure that the club’s digital assets remain accessible and secure, even in emergencies or attacks.
On the field, the partnership is making strides with AI-backed analytics and data-driven training tools. The Pure Storage system now supports real-time player performance analytics through AI, facilitating a more granular analysis of player metrics and training sessions. This allows coaches to access critical insights from video and sensor data captured during practice, helping AC Milan refine player training programs with specific, actionable data. Enhanced data analytics capabilities not only provide immediate insights but also support long-term strategy in sports performance, making the club one of the frontrunners in adopting high-tech solutions within the sporting world.
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