Dubai, 29th July 2024 — The Ministry of Human Resources and Emiratisation (MoHRE) has announced that it recorded approximately 30 million customer engagements in the first half of 2024. This substantial figure underscores the Ministry’s continued commitment to enhancing communication and service delivery across its platforms.
The MoHRE’s outreach reflects a significant increase in user interactions compared to previous periods. The surge in communication is attributed to the Ministry’s enhanced digital platforms and expanded customer service channels, which have streamlined access to vital services for UAE residents and businesses. The Ministry’s focus on improving user experience and operational efficiency has played a pivotal role in achieving this milestone.
Data indicates that the majority of these interactions were conducted through digital channels, including the MoHRE’s official website and mobile applications. The transition to digital services aligns with the UAE’s broader strategic goals of digitizing public services and increasing accessibility. The Ministry’s successful implementation of these digital tools is evident in the volume of transactions and the positive feedback from users.
In addition to digital engagements, the MoHRE has strengthened its presence through call centers and in-person consultations. These traditional channels continue to support a significant portion of the Ministry’s customer interactions, reflecting the diverse preferences of the UAE’s population. The balance between digital and personal service delivery demonstrates the Ministry’s adaptability and commitment to meeting varied user needs.
The increase in customer engagements is also linked to several new initiatives launched by the MoHRE. These include the introduction of advanced self-service kiosks and an upgraded CRM system designed to manage and track interactions more effectively. These enhancements aim to provide a more personalized and responsive service experience, addressing common inquiries and processing requests more efficiently.
Stakeholders from various sectors have noted the positive impact of these improvements. Businesses and individuals alike have reported increased satisfaction with the Ministry’s services, citing reduced wait times and more straightforward access to information. This feedback highlights the effectiveness of the MoHRE’s strategic adjustments and technological investments.
Looking ahead, the MoHRE plans to continue expanding its digital capabilities and service offerings. Upcoming projects include further enhancements to the digital platform and additional customer support features to ensure that the needs of all users are met effectively. The Ministry’s ongoing efforts reflect its dedication to improving service delivery and maintaining high standards of customer satisfaction.
The MoHRE’s achievement in reaching 30 million customer engagements is a testament to its proactive approach and the successful implementation of its strategic initiatives. As the Ministry continues to innovate and adapt to the evolving needs of its stakeholders, it remains committed to providing efficient, accessible, and high-quality services to the UAE’s diverse population.
Originally published at 1arabia.com
