Paramount+, the streaming service boasting hit shows like Star Trek:Discovery and Yellowstone, is joining the growing chorus of platforms raising subscription fees. The price increase, effective August 20th for new subscribers and rolling out to existing customers by September 20th, reflects a trend in the streaming industry as companies grapple with rising content creation costs.
The impact will vary depending on the chosen plan. The ad-supported “Paramount+ Essential” tier, currently priced at $5. 99 per month, will see no change for existing subscribers. However, new subscribers will face a $2 jump, bringing the monthly cost to $7. 99. Existing subscribers to the ad-free “Paramount+ with Showtime” bundle, which includes content from the premium network, will see their monthly bill rise by $1 to $12. 99 starting in September. New subscribers to this plan will face an even steeper hike, with the price tag reaching $13 per month.
Paramount+ is offering some reprieve for those who prefer annual subscriptions. The yearly price for both Essential and the Showtime bundle will remain unchanged, at $59. 99 and $119. 99 respectively. This might incentivize existing subscribers to lock into annual plans before the price adjustments take effect.
The price hike comes amidst a period of aggressive content creation for Paramount+. The platform has recently launched originals like Halo, a live-action adaptation of the popular video game franchise, and 1883, a prequel to the hit Western drama Yellowstone. Paramount+ is also leveraging its library of content from CBS, MTV, Comedy Central, and other ViacomCBS brands to attract viewers.
The streaming landscape is becoming increasingly competitive, with established players like Netflix and Disney+ facing challenges from newcomers like Apple TV+ and HBO Max. Paramount+’s price increase is likely a strategic move to offset the rising costs associated with producing high-quality content and staying competitive in this crowded market.
While existing Paramount+ Essential subscribers are spared from the immediate price hike, the overall trend suggests that streaming services might become a more expensive proposition in the future. Viewers who juggle subscriptions across multiple platforms may need to re-evaluate their streaming habits to fit their budgets.
